Blick Art Materials

"Make Art"

// Social Media, Direct Mail, Print, Out of Home

Blick Art Materials is a brand known for quick delivery of art materials but is also known for its discounts in its larger locations around the U.S. This brand has earned trust. over the years for selling not only affordable but also more expensive, high quality brands. This campaign centers around telling new Blick customers to not be afraid of experimenting with new materials.

// Art Director, Copywriter, Designer, Illustrator

Post Card Direct Mailer

Blick Art Materials will send out local post cards to consumers in an area with a Blick location. It acts as a sweet keepsake as well as a source of inspiration for the target audience

Instagram Post

This post will appear on the Blick instagram page and can be sponsored in order to reach the masses. It calls to the 90,000+ offered supplies and the endless creative possibilities thanks to Blick Art Materials.

Out of Home Billboard

The Blick billboard is the culmination of all experimentation methods, drawing in consumers with a bright color palette and a simple call to action.

Print Advertisement

Blick print advertisements will appear in art publications such as ArtistsNetwork and Aesthetica, as well as more standard publications to draw current artists looking into new media and new artists looking to pick up a new hobby.

In-Store Sticker

The Blick Sticker acts as a resource for word of mouth advertising as it can be placed on multiple surfaces by those who have visited Blick prior and picked it up to stick wherever they please.

Process

Ideation and Audience Research

Look into the details of this experimental type campaign and learn more.

Painting, Drawing, and Scanning

The process began with imperfection and experimentation as I worked with media such as colored pencils, acrylic, gouache, and watercolor, allowing my creative spirit to flow. Every type study was scanned into a PDF to be further edited and placed within the advertisements.

Edit Scans

After scanning the type studies, I brought them into Adobe Photoshop to edit them and clean up the type, making them ready to use,more vibrant, and attractive to the eye of the curious consumer.