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Converse
"For Generations"
With over a century of existence under their belt, the Converse Heritage Campaign highlights Converse’s impact “For Generations” with collaged, edgy assets, of the new and the old of the brand. The campaign comes to a head with an exhibition at The Museum of Fine Arts in Boston, Massachusetts, in the home-state of the Converse brand. There will be an opening ceremony, followed by a temporary exhibition lasting about a month.
* Branded Elements, Video Content, Social Media, Microsite, Branded Experience, Out of Home, Guerilla
* Art Director, Designer, Copywriter
SCADDY Awards Finalist Converse "Shoes are Boring" Initial Youtube Advertisement
Updated Campaign
Converse: For Generations Exhibition
The Converse: For Generations Exhibition is a several, month long event taking place in the birthplace of the Converse sneaker, Boston, MA (April 30, 2024 - July 1st 2024.) It includes never-before seen artifacts, facts, and photos in a fine-art format, displaying Converse as they truly are, a method of expression. The Exhibition opens with a Gala on the anniversary of the first Converse, APRIL 30, 1909. Ticket holders can celebrate with drinks, live performances by Create Next Creators: Vince Staples, Indigo De Souza, and other DJs, and a first look at the exhibition.
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