Pandora
"Find Your Sound"
* Social Media, Out of Home, Event, Branded Content, Branded Video, App Design
Pandora is a music streaming app geared entirely around the user. Pandora utilizes their own technology lovingly dubbed "The Music Genome Project" in order to track the likes and dislikes from users on radios and push artists and songs that match their "vibe." For this campaign, Pandora uplifts their "Music Genome Project" with fun video, out of home content, as well as a collaboration with one of the most popular music festivals in America, Firelfly Music Festival in Dover, Delaware. Their takeover truly highlights the personalization of Pandora.
* Art Director, Designer, Copywriter
Phase 1:
Updated Pandora Rollout
Firefly Music Festival is a 4 day event taking place in Dover, Delaware. Over 100 bands perform throughout the event across seven different stages. Yearly lineups feature every type of music from indie to EDM, attracting a wide, unique range of fans. Held at Dover International Speedway, the expansive grounds include a silent disco experience, restaurants, bars, a market, and even campsites.
Phase 2:
Firefly x Pandora Activation
