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Two Tides Brewing Co.
"Cocktails That'll Take You"
// Social Media, In-House Branding, Web Design, Package Design, Branded Elements
Two Tides Brewing Co. is a local Savannah beer company that specializes in fruited and sour beers. Since opening in 2018 it has gained a lot of traction from locals and continues to expand into food as well as other bar food and drinks. This campaign serves to advertise a brand expansion including two new canned cocktails, a realm that Two Tides had not yet delved into. These cocktails are meant to take you to a place outside of the local Savannah limits, somewhere tropical, ethereal; The cheapest, best trip you'll ever take.
// Art Director, Designer, Illustrator, Copywriter
Mako Margarita Canned Cocktail
The Mako Margarita is a cocktail that bites back. Sweet pineapple is married with jalepeño to create a sweet kick that will remind you that you're not shark bait today sailor
Savannah Sunrise Canned Cocktail
The Savannah Sunrise pays homage to the home of Two Tides with a spin on a beloved classic. The Tequila Sunrise is transformed with the addition of sweet Georgia Peach to make a worldwide classic into a local icon.
Two Tides Canned Cocktail Announcement Instagram Story
Two Tides Canned Cocktail Announcement Facebook Post
Two Tides Canned Cocktail Announcement Instagram Post
This Instagram Story creates buzz and links the Two Tides vibe which inherently beachy and edgy with the beach-side feel of Savannah as a city. The approach draws curiosity by teasing the new canned cocktails as they would a new brew.
Two Tides frequently posts about their new brews on their Facebook page, so it was fitting to drop the canned cocktails here as well. This would be posted the day of the canned cocktail release, drawing curious consumers into the taproom to create their own beachside escape.
This Instagram drop mimics their normal drops, but with a new spin on the photography; Appearing at the beach rather than in front of a standard backdrop to set these cocktails apart. The post briefly explains the new drinks while highlighting their new permanence in the taproom starting the same day.
Canned Cocktail Microsite Interaction
The extension of the cocktails called for a need for a microsite for purchase of the new drinks. This microsite provides descriptions of the cocktails as well as a spot to purchase.
Canned Cocktail Sticker in the Style of Tittybats
Two Tides is known for their frequent collaboration with local art company Tittybats. Their edgy style and clean design has become a calling card for the brand, and as there is an existing sticker for almost every extension Two Tides releases, it was fitting to create a beachy marsupial to match.
Two Tides Canned Cocktail Menu
To highlight the new cocktails, a Two Tides cocktail menu will appear inside of the taproom, to draw in existing fans of the brand to try something new and enjoy the beach escape.
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